Turn Every Package Into a Connected Product Experience.
Connect physical packaging to trusted product information, compliance data, digital experiences and actionable intelligence through one connected product infrastructure.
Your Packaging Can Do More Than Carry a Product.
Packaging is one of the most powerful physical touchpoints between a brand and its customers. By connecting that physical touchpoint to a digital identity, brands can extend the product experience far beyond the package itself.
Turn the package into a gateway to the digital product.
A Physical Package With a Digital Layer.
Connected packaging links a physical product or package to relevant digital information and experiences through a scannable digital connection. That connection can lead customers, partners or other stakeholders to:
From Package to Digital Experience in Seconds.
Identify
GTIN / Product ID
Connect
GS1 Digital Link
Package
QR / 2D Code
Scan
Customer / Partner
Experience
Productix Digital Layer
Intelligence
Analytics · Feedback · Insights
Productix provides the digital infrastructure behind the connected package, allowing enterprises to manage what happens before, during and after the scan.
One Connected Package. Multiple Digital Possibilities.
A connected package can become a gateway to:
Inform
Product details, instructions, ingredients and specifications.
Comply
Applicable DPP, PPWR and sustainability information.
Engage
Brand stories, campaigns and interactive experiences.
Connect
Feedback, support, registration and digital services.
Understand
Scan activity, engagement and customer feedback.
Connect once. Build more experiences over time.
Connect the Digital Layer to the Packaging Structure.
Modern products can contain multiple packaging components across primary, secondary and tertiary packaging. Productix helps enterprises structure relevant packaging information and associate it with the product.
- Container
- Closure
- Label
- Carton
- Shipping Case
Keep the product, packaging components and relevant digital information connected.
Connect Packaging Information to the Digital Product.
As product and packaging information requirements evolve, enterprises need structured data that can be maintained and connected to the product. Productix can provide a digital foundation for relevant:
Applicable information depends on the product, market, economic operator and relevant regulatory requirements.
Give Customers More Than What's Printed on the Pack.
Packaging has limited physical space. A connected digital experience removes that limitation, allowing brands to provide richer and continuously updated product information.
Print the essential. Connect the rest.
One Product. Multiple Languages.
Serve the same connected product across markets while delivering localized digital experiences.
- Experience
- Experience
- Experience
Update and expand digital product information without redesigning the physical package for every change.
Turn Packaging Into a Marketing Touchpoint.
Use connected packaging to extend campaigns beyond the physical package and create measurable interactions directly from the product.
Every package can become a measurable brand touchpoint.
Know What Happens After the Package Is Scanned.
Connected packaging creates a new layer of interaction between products and consumers. Productix turns those interactions into actionable product intelligence.
Analytics
From One Connected Package to an Entire Product Ecosystem.
Start with a single product, validate the experience and scale connected packaging across products, brands, markets and packaging formats.
One connected infrastructure for your entire product portfolio.
Identity. Compliance. Experience. Intelligence.
- DPP
- PPWR
- Product Data
- Content
- Brand
- Languages
- Activations
- Analytics
- Feedback
Productix transforms packaging from a static surface into a connected digital product layer.
Build for the Product Experience Beyond the Package.
Three forces are converging:
GS1 Digital Link
The global transition toward connected product identities and 2D barcodes.
DPP
Growing requirements for accessible product and sustainability information.
PPWR
Increasing focus on packaging information, design, materials and circularity.
Connected packaging brings these digital requirements and customer experiences closer to the physical product.
Ready to Make Your Products More Connected?
Explore how Productix can connect your packaging to digital identity, compliance information, engaging experiences and actionable intelligence.