Understand how your products are discovered, accessed and experienced across markets with intelligence generated from connected product interactions.
Every interaction with a connected product can reveal something about your customers, markets and product experiences. Productix turns those interactions into structured intelligence you can understand and act on.
Turn every product interaction into a source of insight.
Product intelligence is the layer of insight generated from interactions with digitally connected products.
Productix helps enterprises understand
Move from knowing that a product was scanned to understanding what happened next.
Each interaction moves through a consistent process, from connection to action.
A product is linked to its digital identity.
Product + Digital IdentityA customer or partner interacts with the connected product.
Customer / Partner InteractionThe interaction opens the Productix digital experience.
Productix Digital ExperienceThe interaction is captured as structured data.
Interaction DataProductix surfaces patterns across interactions.
Patterns & PerformanceTeams use the intelligence to improve the product and experience.
Improve Product & ExperienceUnderstand connected product interactions across markets and countries.
Identify markets generating engagement and understand where your digital product experiences are reaching customers.
Compare digital interactions across products to understand where customers are engaging most.
See your product portfolio through the lens of real-world interaction.
Understand the technology customers use when interacting with connected products.
Mobile · Desktop · Tablet
Chrome · Safari · Edge · Firefox
A scan tells you that someone arrived. Engagement tells you what happened after they arrived.
Productix can surface
Measure attention, not just traffic.
Connected products can create a direct digital channel for customers to provide feedback, helping brands understand experiences closer to the point of product interaction.
Feedback can help identify
Turn customer feedback into product intelligence.
Each cycle strengthens how the product and its digital experience work together.
Product intelligence turns the connected product into a continuous learning loop, not a static digital destination.
Productix intelligence can help teams explore questions such as:
Which products and campaigns generate the most engagement?
Which product experiences attract the most attention?
Where are customers interacting with products?
How are customers engaging with product information?
What feedback patterns should the team act on?
Bring product interaction data together across brands, products, markets and digital experiences.
One connected data layer across your product portfolio.
Product intelligence shouldn't sit separately from the product experience. The insights generated from connected products can inform how digital experiences evolve.
Your product experience gets smarter with every interaction.
As enterprises create digital product information for regulatory and market requirements, connected product intelligence can provide visibility into how that information is being accessed.
Visibility includes
As GS1 Digital Link, 2D barcodes, connected packaging and digital product initiatives become increasingly important, products can become active digital touchpoints rather than static physical objects.
The connected product doesn't just deliver information. It generates insight.
Begin with a product or campaign, understand the interaction data and expand connected intelligence across your portfolio.
One connected infrastructure. A growing intelligence layer.
Discover what your connected products can tell you about your customers, markets and product experiences.