Connect Every Product to the Digital World.
Turn GS1 product identifiers into connected digital experiences with GS1 Digital Link - linking physical products to trusted product information, compliance data, digital experiences and more.
The Barcode Is Evolving. Is Your Product Ready?
The global retail ecosystem is moving from traditional linear barcodes toward more capable 2D barcodes. GS1's Ambition 2027 aims for retail POS systems around the world to be capable of reading and processing GS1 standard 2D barcodes by the end of 2027.
- 1D Barcode
- Product Identification
- 1D + 2D
- Identification + Digital Connection
- 2D Barcode
- Identity + Data + Digital Experiences
Sunrise 2027 isn’t simply a barcode upgrade. It’s a transition toward a more connected product ecosystem.
The Transition Has Already Started.
Brands, retailers, technology providers and GS1 organizations around the world are already testing and deploying next-generation 2D barcode solutions. GS1 reports that companies are testing next-generation barcodes in more than 45 countries, representing approximately 85% of global GDP, with pilots and initiatives spanning Europe, the US, China, Australia and African markets.
The question is moving from “Should we adopt 2D?” to “How do we prepare?”
One Scan Can Do More.
Next-generation 2D barcodes can carry richer GS1 data and, when using GS1 Digital Link URI syntax, connect products to web based information and services.
Four benefits
Identify
More capable product identification.
Inform
Connect customers and partners to richer product information.
Comply
Support emerging information requirements and digital product initiatives.
Engage
Create connected product experiences.
From identifying products to connecting products.
A GTIN Identifies the Product. GS1 Digital Link Connects It.
GS1 Digital Link extends the value of a GS1 identifier into the web, allowing the product identity to become a gateway to digital information and services.
One product identity. Multiple digital possibilities.
Build Your Connected Product Layer on a GS1 Foundation.
Productix provides the digital infrastructure around your connected product identity helping enterprises connect identifiers with structured product information, digital experiences and intelligence.
- Product Data
- Information
- Brand Content
GS1 provides the standard. Productix provides the connected product infrastructure.
Connect Product Identity With Digital Product Information.
GS1 Digital Link can provide a standards-based connection between a product's GS1 identity and digital information, including applicable Digital Product Passport information.
- Product Information
- Sustainability
- Materials
- Traceability
- Supporting Information
Don't Wait for the Sunrise. Build for It.
The transition to 2D is gradual, giving businesses time to test, adapt and prepare. Productix helps enterprises establish the digital foundation before 2D becomes the norm across retail environments.
A simple roadmap
- Review product identifiers
- Structure product data
- Establish Digital Link architecture
- Pilot connected products
- Expand 2D adoption
- Integrate retail workflows
- Scale connected products
- Richer product information
- Connected experiences
- Compliance use cases
- Product intelligence
Prepare the digital layer today. Scale the connected product ecosystem tomorrow.
One Product Identity. More Than One Destination.
- Specifications
- Instructions
- Documents
- Sustainability
- Materials
- Traceability
- Brand Story
- Campaigns
- Feedback
Also part of the connected layer
Keep the Product Connected as Information Changes.
Your physical packaging shouldn't have to change every time your digital product information changes. With an appropriately implemented Digital Link architecture, the digital destination can evolve while the product identity remains consistent.
The physical identity stays. The digital experience evolves.
See What Happens After the Scan.
Once products become digitally connected, interactions can provide valuable insight into how products are being accessed and experienced.
Start With One Product. Scale Across Your Portfolio.
Build, test and expand your connected product infrastructure across products, brands, markets and packaging formats.
Prepare once. Scale across your product portfolio.
Build Your Digital Link Foundation.
Prepare your products for the transition to connected 2D experiences and build a digital infrastructure that can evolve beyond the barcode.